Marine electronics firm Navico has appointed Steve Rae to the position of country manager for Canada.

Based in Vancouver Island, British Columbia, Rae will be responsible for sales, service and support for the company’s three marine electronics brands – Lowrance, Simrad and B&G.

He will also oversee a new Edmonton-based Navico service centre that will open its doors on May 30.

“Under Steve’s guidance, our new Edmonton service centre will offer in-country support, in both English and French, for our Canadian partners and consumers,” says Leif Ottosson, Navico CEO.

“Steve’s experience coupled with a physical service location will also allow Navico to better address the challenges of cross-border logistical issues and provide tailored and timely solutions to this important market," he adds.

Rae has been involved with Navico brands since 1988, managing Canadian sales and service for Lowrance. In 2008, he joined distributor CMC Electronics serving as 'Navico Canada' and then returned to a full-time position with Navico as a territory manager in 2010.