Navico has appointed Jamie Elgie to the position of senior vice president and chief operating officer of the Americas. Elgie will be responsible for all sales, marketing and operations activities for Navico’s Lowrance, Simrad, B&G and C-MAP brands in North, Central and South America.

“In this competitive market, it is important to have executives that can operate with a clear strategic vision,” says Navico CEO Leif Ottosson in a statement. “With his extensive leadership experience, we are confident Jamie is the right person to drive our brands to increased market penetration, and we are looking forward to the results of his leadership.”

Elgie joins Navico from Wilson Electronics, a manufacturer of cellular infrastructure equipment based in Utah, where he served as chief marketing officer. Prior to this he spent 10 years at Belkin International where he led the iPhone, iPad and iPod accessories division, launched the company's WeMo home automation line, and led the digital marketing and customer care organisations.