The first yacht in a brand-new luxury boat brand, Longreef, arrived in Sydney, Australia this week – just a few days too late to participate in the 2018 Sanctuary Cove International Boat Show (SCIBS). The brand is being marketed under an ‘Effortless Luxury’ banner.

The fall-back position, however, is that the Longreef brand was fully launched at the show and a number of sales were achieved with others in prospect. Up to three orders for the first model, a Longreef 60, were concluded off-plan by the end of the show. The new range was launched by Andy Young, designer of all three models – the Longreef 50, Longreef 60 and Longreef 90.

Young is also the founder and chief executive of the BSA (Boating Syndication Australia), which over the past 11 years has built up a client base of 2,000 customers. Several hundred of those have been used to give feedback on the designs of the Longreef models, which are being built in China at a prominent shipyard with superyacht experience. The initial annual output being planned is 3-5 Longreef 50s, two Longreef 60s and one Longreef 90.

The hull and superstructure are being constructed in China and then brought to Queensland for fitting out at the Rivergate Shipyard in Brisbane. Construction of the range is taking place in two shipyards, with the Longreef 50 built in one and the Longreef 60 and 90 in the other.

At least one of all three designs will be in Australia by March next year, with the first Longreef 60 making its premiere at the Sydney International Boat Show in August. The management team at Longreef comprises Young as CEO and Mark Johnston as his partner on the financial side.

Young told IBI: “We have used the views of some 400 BSA customers to design the Longreef models and I spent a long time looking at many Chinese builders before I decided on our build partner. We will be taking orders for single purchases but also introducing the models into the BSA fleet.”

The full Longreef model range will include an SX Flybridge and SY Sport model for both the 50 and 60 designs, while the 90 will start with just an SX Flybridge model. To show visitors to SCIBS some of the design features of the Longreef models, the company had a 26.8m (88ft) yacht built in China a few years ago which had been totally refitted to show how the new yachts will appear.

Longreef Yachts offers buyers many features which they can choose from as standard but they also have the option to customise. As part of the design process, there is an Australian naval architects company participating. Also, much of the onboard equipment, such as the hydraulic platforms, are being supplied by Australian marine companies.