South African builder Phoenix Catamarans has bolstered production inside its expanded Cape Town facility, with six boats forecast for the next financial year – up from four or five this year.
The company launched four years ago, producing just two boats in its first year. It has since reported steady growth and last year expanded its facility outside Cape Town to about 6,500sq m, with plans to expand further in the near future.
Currently Phoenix employs 75 staff and expects a turnover above $6m for the next financial year. It has an exclusive sales and marketing agreement with Miami-based Xquisite Yachts.
Phoenix chief executive Clinton attributed the company’s recent success partly to expert craftsmanship, building on a South African tradition of top-end boats. “We’ve done pretty well in a short period of time,” he says.
Xquisite chief executive Tamas Hamor, who is currently in South Africa to take delivery of the latest X5 50ft luxury sailing catamaran, said Phoenix was well placed to benefit from strong market demand in the US. “The US is booming,” Hamor said, adding that buyers were migrating to larger models.
Phoenix’s enlarged facility means the company now has three boats in different stages of production at any one time, and one boat in ‘finishing’, Hamor said. “Boat #8 was demoulded yesterday,” he added.
Hamor said the company had also invested heavily in an advanced onboard maintenance dashboard used in the superyacht industry. The system, produced by Vessel Vanguard, stores and manages the boat’s entire maintenance history and schedule. It uses an iPad interface and cloud-based technology that automatically stores vital maintenance information – and even sends out maintenance alerts.
Said Hamor: “This does exist in the superyacht industry, but we are the first ones implementing it for smaller boats.”