Nine Princess yachts from 18.9m-30.5m (62ft-100ft) have been imported into Phuket, Thailand in one shipment – the largest ever for the region. The yachts, which are valued at around Bhat 1,400m (£32m) were imported by local dealer Boat Lagoon Yachting Co Ltd.

This is a historical transaction both for Thailand and Phuket in particular. Boat Lagoon Yachting is said to be Thailand’s largest importer and distributor of luxury yachts with over 23 years’ experience in the market.

Vrit Yongsakul, managing director of Boat Lagoon Yachting, says the shipment "adds to the 200 boats we already have in the waters throughout the region, giving us the economy of scale to further invest in the most comprehensive aftersales and maintenance facilities."

He added: “We are seeing surging interest in the yachting lifestyle, especially in Thailand. It’s largely being driven by the appeal of the absolute privacy that luxury yachts provide an owner together with giving the owner an ability to reach beautiful and uncrowded beaches, and at any time at the owner’s pleasure. Because of the level of comfort and luxury of modern yachts, it’s like taking your own condominium with you, complete with living room, kitchen and bedrooms.”

Yongsakul said global experience shows that the yachting lifestyle becomes more popular as the per capital GDP of a country approaches $10,000, and with Thailand’s per capita GDP now at around $6,000, the sport is seeing rising interest.

Among the nine-strong fleet were a Princess 62, Princess 64, two Princess S65s, a Princess 68, two 24m (80ft) Princess 75 Motor Yachts, a 26.8m (88ft) Princess 88 Motor Yacht, and a 100ft Princess 30M superyacht. The prices of these yachts range from Bhat 80m to Bhat 450m each.

Boat Lagoon Yachting provides a comprehensive portfolio of yachting products and services to meet all needs, including new and pre-owned yacht sales from brands such as Princess, Jeanneau, Prestige and Wider, as well as yacht rentals, yacht management and aftersales services.

The company has also invested substantially in its own maintenance infrastructure that includes its Bhat 1,200m yard where over 80 staff including several expat engineers work. Boat Lagoon Yachting has nine offices in five countries, including Malaysia, Indonesia, Singapore and the Maldives, as well as five branches in Thailand – in Bangkok, Pattaya, Krabi, Koh Samui and Phuket.