Powerful lure: Take Me Fishing campaign motivates target audience

An RBFF study claims that over half of its target audience are more likely to go fishing next year because of the ad campaign

 
Subscribe to IBI Plus
Subscribe to unlock this article

Keep reading for
£1 a week

Subscribe to IBI Plus


Subscribe today for just £1
and enjoy unlimited access to
every article and story at ibinews.com and in the daily newsletter


With IBI Plus, you’ll enjoy:

  • +Unrestricted access to all subscriber-only content
  • +Explore 50,000+ archived articles and stories
  • +Tap into 50+ years of global boating insight
  • +Access exclusive market and company data to find out where your business stands
  • +Read sector and country reports across established and emerging markets

SUBSCRIBE Just £1 a week

There’s no commitment, you can cancel any time.

Already a subscriber? Log in