Princess Yachts has started a regional office in Ft Lauderdale to support its distributor network in the Americas. It is its second regional office, following the one established in Asia.

The company has named Paul Burgess to head the operation. "Paul is originally from the UK and brings over 24 years of experience to the team in worldwide marine sales, marketing, technical client support and management,” said Antony Sheriff, Princess executive chairman, in a statement.

The regional team will include marketing and customer service personnel. The statement said that Princess is “determined” to support its distributors and dealers in “maximising” market share across all product lines, and deliver “best-in-class” service to its many customers across the Atlantic.