In a bid to rejuvenate the London Boat Show, a completely new strategy that features new ‘shows within the show’ has been launched by organiser British Marine for this year's edition. The 2018 London Boat Show opened today at the ExCel exhibition centre and runs until January 14.

The duration of the event has been cut in half to just five days and two new events – the Boating & Watersports Show and Bespoke London – have been added to run alongside it. This has attracted several new exhibitors and resulted in a number of previous ones returning.

The London Boat Show has around 400 exhibitors and brands on display, plus over 70 sail and power boats, watersports craft, and an array of new marine equipment, gear and services.

Boats making their world debut include the Grand Golden Line 420 RIB, Hanse 348 sailing yacht, Rodman Sports Fisher ECO 1-500 powerboat, the Flying Mantis foiling trimaran, Princess V50 and Rodman Spirit 42 Coupe motoryacht.

There are also five European, 11 UK and 32 show debuts. First-time exhibitor Malibu Boats is debuting three models at the show, including the world launch of the Malibu Wakesetter 21 MLX. Mike Dovey at Malibu says: “This brand-new boat, which features Malibu’s integrated Surf Platform (ISP), cruise control, 6.2-litre Ford Raptor Motor and seating for 13, has already caused a stir when launched in Las Vegas. Its ability to offer world-class wakesurfing waves, tournament wakeboard wakes and a sensible price tag are a recipe for success.”

Alongside the new boats are over 20 new product and service launches. These include Sonihull’s Soni8 ultrasonic antifouling device, the Roam-Free Gateway, a one-of-a-kind 4G internet solution from MailASail, and jackets and shirts from Koy Clothing, which are also making their world debut.

The usual technical seminar and Marina of the Year awards will also be taking place.

British Marine has been striving to refresh the London Boat Show for a number of years now, and so far its bold strategy for 2018 appears to be paying off.