A cocktail reception was held in Rio de Janeiro last Tuesday to mark the launch of the 2018 Rio Boat Show, which runs from April 14-22 in Marina da Glóri. IBI’s correspondent in Brazil was present at the event and reported that the focus of this year’s promotional campaign will be based on the 60th anniversary of the Bossa Nova era.
The show’s catchphrase will be 'A Bossa Novo Do Mundo Nautico' - The Bossa Nova of the Marine World. The organisers are hoping that the campaign, which will be extensively covered by the national media, will bring renewed impetus to the show and consequently new buyers to the boating world. They are anticipating 40,000 visitors.
During the reception, show organiser GR MAR Eventos outlined plans for a new-look show that will differ from what past visitors and exhibitors saw in 2017.
Show president Sr Ernani Paciornik told the guests at the reception that the new layout will allow the visitors to savour the magnificent view of the marina. He also talked about the Brazilian economy's momentum and the opportunities that have grown during the economic crisis.
Paciornick also mentioned that the last São Paulo Boat Show (2017) generated around US$69m of business for exhibitors, suggesting that there is a new impetus behind the Brazilian economy.
Eduardo Colunna, the Brazilian marine industry association’s (ACOBAR) president, also gave a speech regarding the challenge of the market recovery, and the need for innovation and the long-term sustainability of the sector.
So far, almost 50% of available exhibitor space had been accounted for by Brazil’s main boatbuilders, including Schaefer Yachts, Real Power Boats and Sedna, who have all already reserved stands for the show.