South Africa’s Fusion Power Boats has entered the Australian market on the back of solid sales growth on home turf.
The Knysna-based builder, one of South Africa’s market leaders, has signed a distribution agreement with Australia’s KBL Marine Service based in Noosa, Queensland.
Fusion co-owner James Turner told IBI the deal would hopefully catapult Fusion into a bigger international market. He said the company has just despatched its first containers – filled with demo boats – for display at Australian boat shows.
“We’ve been working on this for a long time,” Turner said. “The first containers are going over now.”
KBL Marine Service would service the entire Gold Coast, he said.
Fusion currently has five models between 15ft-21ft, producing on average two boats a week at its South African facility. The boats are 100% composite construction with a V-hull design.
Turner said the Australian market appeared to be more receptive to GRP construction. “In Australia they are starting to wake up to the fact that aluminium is not the only thing on the planet. They realise that fibreglass adds a bit of luxury,” he said.
Turner also emphasised the company’s goal of expanding beyond the relatively small South African boating market where outboard sales were roughly one tenth that of Australia. “It’s a big market there [in Australia],” he said.
Domestically Fusion has turned in a solid performance, with a full order book since January last year, Turner said.