Sweden’s Sail Racing International AB has been made the official clothing partner to the Royal Hong Kong Yacht Club (RHKYC), the oldest and largest yacht club in Asia. The company has already opened a pop-up store at the club where the RHKYC official merchandise will be available.
Joakim Berne, CEO of Sail Racing, and Robert Stoneley, Commodore of RHKYC, signed the agreement in February. The partnership is initially based on a three-year contract.
"This exciting new relationship will see all RHKYC-branded clothing exclusively produced by Sail Racing with our staff presenting a unified image with on- and off-water apparel as well as a dynamic and cutting edge retail range to be sold in our Ship Shop,” says Stoneley. “Sail Racing’s brand, while young, has been rising rapidly in the world of sailing and we look forward to a long and beneficial relationship with our new partners."
Sail Racing makes technical gear for high-speed sailing. The company was the official partner to the 35th America’s Cup and Oracle Team USA, the defenders of the trophy, and has held other official partnerships with the World Match Racing Tour, Real Club Nautico de Palma, Copa del Rey and Sail Racing PalmaVela.