BRP’s Sea-Doo division said it will hold demo weekends in 23 family boating destinations in the US. The series will be called the 2013 Sea-Doo Test Ride Tour.

The company said it plans to introduce the “Sea-Doo lifestyle” to more than 3,000 people during the weekend events.

The personal watercraft manufacturer said that various Sea-Doo models will be available, including those with its iBR (Intelligent Brake and Reverse) system. Its website, www.seadoodemo.com, went live today for consumers to sign up for the demo rides.