Siren Marine has appointed West Coast Sales, Gulf Atlantic Marketing and Bruce Hackett Sales to represent their product lines. The company will handle sales of Siren Marine’s recently launched MTC (Monitor/Track/Control) Connected Boat system in different regions of the United States.

“Each of these companies was selected for its expertise and track record of success in the boating and marine electronics industries,” said Carlton Schumacher, Siren Marine’s director of sales, in a statement.

Schumacher said its Connected Boat is an entirely new technology that will have an impact on the boating industry. “The potential for this technology in the marine marketplace is nearly limitless, given its universal application and expandability,” he said. “Aligning ourselves with strong sales partners is the lynchpin to our overall growth strategy.”

West Coast Sales will handle the entire western region of the U.S., including California, Oregon, Washington, Idaho, Montana, Wyoming, Colorado, Utah, New Mexico, Arizona and Nevada, as well as British Columbia, Alaska and Hawaii. The group will also be responsible for New York and New England states.

Gulf Atlantic Marketing Inc will manage sales for Florida, Georgia, Alabama, Mississippi, Louisiana, Texas, Oklahoma, Arkansas, Kentucky, Tennessee and South Carolina.

Bruce Hackett Sales will be representing Siren Marine in North Carolina, Maryland, Virginia, New Jersey, Delaware and eastern Pennsylvania.

Schumacher said his company is “aggressively” setting up North American and international distribution channels.