Turkey’s Sirena Yachts has chosen Thai company Derani Yachts to serve as its exclusive dealer for Singapore, Malaysia and Thailand.
Derani, which is based in Phuket, is operated onsite by an international team with extensive knowledge in the worldwide yachting market. The company was established in 2004 by Håkan Lange, who had been selling boats in Kuala Lumpur, Malaysia since 1996.
“Derani Yachts is your one-stop-shop for all your boating needs,” says Ian Hewett, the brokerage manager who will be in charge of Sirena at Derani Yachts. “Our service includes sales and brokerage of new and used boats, handover & training, warranty & service, yacht management, insurance, crew and maintenance.”
Sirena Yachts is the Sirena Marine motoryacht brand for the production of modern-classic semi-displacement GRP motoryachts from 56ft-100ft-plus in size. The company unveiled its new flagship, the Sirena 84, at the last Miami Yacht Show.
“Our commercial goal is to expand in every major market of the world to create the highest level of brand awareness,” says Ali Onger, Sirena Yachts sales manager. “In order to achieve that goal we are investigating very thoroughly our possible partners. In this context our new regional partner will be Derani Yachts, based in Thailand alongside covering Singapore and Malaysia.
"We wish our new dealer great success and welcome Derani Yachts into our family.”