Sunseeker kicked-off its London boat show today announcing that it is an official FIFA partner for the upcoming World Cup tournament in Russia. The partnership was revealed this morning on the Sunseeker stand by England World Cup winner, and the only man to have scored a hattrick in a World Cup final, Sir Geoff Hurst.

Sunseeker is benefitting from the highest level of access to the 2018 FIFA World Cup through its parent, Dalian Wanda, who signed a Tier One partnership with FIFA in March 2016.

Speaking at the announcement, Sunseeker CEO Phil Popham labelled the deal a "huge branding and marketing opportunity" for the boatbuilder, adding that it provided "unprecedented exposure to Sunseeker brand."

He added that the builder had seen "tremendous growth" last year and that it was starting to reap the benefits of investment in new product – it launched 5 new models in 2016 and 4 last year – with 90% of production for 2018 already sold.

Sunseeker is to unveil two new launches - a Predator 50 and Predator 74 - at the Dusseldorf Boat Show in a couple of weeks, but for now London is about announcing the World Cup tie up and, as significantly, a future partnership with a high profile F1 engineering operation as the builder looks to get back to its performance roots. Details of that will be revealed during a press event planned for tomorrow evening.

As well as plans to build bigger boats, Popham revealed to IBI that the Sunseeker is also planning to invest in a family of smaller performance boats. Given the plans, Popham acknowledged that it will be investing significantly over the next 3-5 years in its production facilities. The CEO said the builder was already "capacity constrained".