The UK’s Sunseeker International has teamed up with The Blue Marine Foundation (BLUE) charity to launch a marine conservation programme on the Balearic island of Menorca.

The campaign, entitled ‘Project Menorca’, will focus on the island’s marine environment.

Menorca was declared a Biosphere Reserve by UNESCO in 1993. However, the island still faces increased pressure from unregulated fishing, tourism and pollution, while the current marine protection scheme is proving ineffective.

Working closely with BLUE, a UK-based charity dedicated to creating marine reserves, the new partnership will establish a recognised model of conservation, supported by local partners on the island including the Menorca Preservation Fund.

Project Menorca will support local fisheries in creating a model of sustainable fishing, establish a network of ‘eco-moorings’ to preserve seagrass beds, protect marine reserves by removing plastics and ‘ghost’ fishing nets, distribute recyclable bags across the island and recruit on-water rangers for various marine monitoring programmes.

“We strive to be global leaders in all that we do and it’s important to us that we also do our part to help protect one of our most valuable resources, so that we – and future generations – can all continue to enjoy our precious time on the water,” says Sunseeker CEO Phil Popham.

“Our partnership with BLUE provides this focus and will lead to other projects worldwide.”

Sunseeker will also be supporting BLUE’s virtual Blue Marine Yacht Club (BMYC). Launched in 2012 by Prince Albert II of Monaco, the BYMC was formed to unite the global yachting community in a clear mission to protect our oceans.

Sunseeker fully endorses the BMYC and offers three levels of membership with all revenue raised going directly to supporting BLUE’s work in Menorca.