Sweden’s Norberg & Nilsson Båt & Motor AB has merged with Yamaha Marine Store in Norrtälje, north of Stockholm. The combined business now has a turnover of around SEK 250m (€24m), making it Sweden’s largest dealership and one of the biggest in Europe.

The owners of Yamaha Marine Store are Joakim Mellqvist, Rikard Lindström and Malin Bergqvist. They will also welcome Simon Borgström, owner of Norberg & Nilsson Båt & Motor AB in Nynäshamn, as an important member of the company.

Ice hockey legend Peter “Foppa” Forsberg will be the fifth main owner. The merger between the companies, all well-known for their growth and profitability, makes sense to Forsberg’s motto of forming a good team. Forsberg will be responsible for future development possibilities, including a new plant in Nynäshamn.

Norberg & Nilsson was established in 1925.

Yamaha Marine Store Norrtälje has been has been the world´s largest dealer of Buster and Anytec aluminium boats for three years in a row.