Time Inc UK, publisher of Motor Boat and Yachting, Yachting World, Yachting Monthly and Practical Boat Owner, as well as some 35 other high-profile titles, has announced  that it is rebranding to TI Media. The news follows the company’s acquisition by the private equity investment firm Epiris LLP from Meredith Corporation in March 2018, with the new name taking effect from yesterday.

Iowa-based Meredith acquired Time Inc UK when it purchased its parent company, Time Inc US, in January of this year but then resold the UK division to the London-based Epiris within a matter of months.

Marcus Rich, Time Inc UK CEO, said: “We are proud of all we have achieved as Time Inc UK over the last four years and, before that, as IPC Media over many years. While we wanted our new name to speak to that successful past – with the T of Time Inc and the I of IPC – we also wanted it to be adaptable to suit the ways we will evolve and look to extend that success under our new ownership. We are now looking forward to exploring those new opportunities as TI Media.”

Sir Bernard Gray, executive chairman, added: “As a company, TI Media is proud of its past and confident of the future. Our new name opens the next chapter of our story with familiarity and new energy.

In connection with the rebranding, Time Inc UK has changed its legal name to TI Media Limited.