German electric propulsion specialist Torqeedo has named Oliver Glück as vice president of marketing. An experienced regatta sailor with many years’ experience in the automotive sector, Glück will be responsible for overseeing the Deutz-owned company’s marketing and communication strategies worldwide.

“Oliver Glück’s international marketing experience will be a tremendous asset as we accelerate Torqeedo’s ongoing growth and expand into new verticals,” says Torqeedo CEO Christoph Ballin. “He brings innovative strategies to broaden our brand awareness and further deepen our engagement with customers.”

Prior to joining Torqeedo, Glück was head of marketing communication and brand strategy for Hyundai Motor Europe. Glück was responsible for overseeing the development and implementation of the pan-European strategy and campaigns, with a particular focus on digital transformation as well as content, brand and mass marketing activities.

The launch of the Hyundai Ioniq – the world’s first car offering three electrified powertrains - was an important milestone during his tenure at Hyundai.

Glück’s experience includes in-house positions at automotive companies and consulting for several automotive brands, including the development of new mobility strategies. He has worked for Fiat Auto, BBDO Worldwide, Millhaus, and Allianz Global Automotive, among others.

Torqeedo develops and manufactures electric and hybrid drives from 0.5kW-100kW for commercial applications and recreational use. The company is part of the Deutz Group, a world-leading independent supplier of diesel and natural gas engines.