White River Marine Group, formerly Tracker Marine, plans to reopen a facility in Bolivar, Missouri that it closed down 10 years ago. The local city government said it will bring 130 jobs to the small town.
A statement said the company was reopening the facility in “response to strong customer demand and expanding market” for its boat brands.
Tracker Marine, which owns multiple freshwater and saltwater brands, sells through both dealers and its Bass Pro Shops retail stores. The company last year acquired Cabela’s, another large outdoor retailer, and plans to sell its boats through that network as well.
Production will begin in mid-April, handling everything from welding to upholstery for Sun Tracker pontoons and other White River Marine brands, the release said.
“The City of Bolivar considers it an honour to welcome White River Marine Group back to the City of Bolivar,” Mayor Chris Warwick said in the release. “We look forward to developing a long and rewarding relationship with our newest corporate neighbour.”
The facility was first used as a boat production plant in 1987, when it produced 17ft aluminium fishing boats called the Magna. After it became part of Tracker Marine in 1989, the facility employed 350 people and produced 35 boats per day. Tracker closed it in 2009 during the economic downturn.
White River Marine currently has other production facilities in Missouri, including Clinton, Lebanon and Ozark, as well as facilities in Flippin and Midway, Arkansas, and Miami, Oklahoma.