UK marine electronics distributor SMG has added Navico’s Lowrance brand to its product portfolio. SMG will now distribute all three Navico brands: Lowrance, which is aimed at fishing – particularly in fresh water and near coastal areas; Simrad, which focuses on powerboating – cruising and sportfishing in particular; and B&G, which serves the sailing market.

“We’ve had a lot of success with Navico’s B&G and Simrad brands but our customers have also been asking us for Lowrance, as it has long been a favourite of fisherman in the UK. We’re therefore delighted to add the brand to our 2018 range,” says Ray Badminton, SMG’s managing director.

Established in 1972, SMG is one of the UK and Ireland’s largest value added distributor of marine electronics. The company offers all major brands including Garmin, Raymarine, Simrad, B&G, Lowrance, Furuno and ICOM. SMG also distributes and provides third party channel development for over 50 other brands within the marine, watersport, fishing and outdoor sectors.

“SMG have built their enviable reputation over 45 years by providing exceptional pre-sales technical advice and customer service,” says Dawn Ramsay, UK & Eire country manager for Navico. “Customers today expect a prompt supply channel which is where SMG fits in with our distribution model by offering extensive stock and next day availability for all our major products.”