Tennessee-based Phoenix Boats has begun to expand its production facility. The bass boat maker, which launched in 2007, moved to a 10-acre facility in Winchester in 2012.

According to the Herald Chronicle, Phoenix plans to build a second 50,000-sq ft manufacturing facility after completing work on a large parking lot. The bass-boat builder now has about 100 employees but would need to hire 150 to 200 more workers as it increases production on its bass-boat lines and plans a new saltwater line of boats.

Phoenix COO Teresa Johnson told the paper that its boatbuilding business has been expanding since it moved to the facility in 2012. The new building will be used to double production of its freshwater bass boats.  “It’s a large investment in this community. It’ll end up probably in the US$8m range, in addition to what we already have invested,” said Johnson. “That’s phase one of the potential extension.”

Phoenix CEO Jeff Hartung added that Phase 2 could include “potentially salt water-type boats, 18.6 to 21.6 feet in length, or aluminum boats, all still under the Phoenix brand, for near shore, bay use.” Hartung said the new line of boats planned for phase 2 would be classified as coastal.