Volvo Penta has introduced a brand tagline, ‘Made to move you’, which the company says is designed to celebrate the “human side of power and respect for the elements”.
Kina Wileke, senior VP of brand, communication and marketing at Volvo Penta, explains: “We spin, roll, propel, lift and power those who move with the elements. This is what we stand for at Volvo Penta. This is who we are. In this way, our new ‘Made to move you’ tagline complements our brand across all the different types of business that we support. Customers within different industries and areas of interest will be able to make their own interpretations of it. And that’s its purpose.”
The ‘Made to move you’ tagline is also supported by a film that celebrates the lives to which Volvo Penta brings power in different ways. Click here to watch the film.