Airhead Sports Group in the US plans to acquire WaterMat for an undisclosed amount. Airhead makes inflatable towables, boats and kayaks as well as lifevests. WaterMat manufactures a series of large floating mats that are typically used on lakes.
“We have big plans for WaterMat, taking the vast product knowledge that we learned from the founders and pushing it to the next level of innovation,” says Aaron Kramer, CEO of Airhead Sports Group, in a statement. “With our broad distribution and loyal business partners, we’re sure to expand the reach of the business exponentially.”
Airhead’s most recent acquisition was in 2014 of Yukon Charlie’s line of snowshoes.