Water and heating solutions specialist Whale has chosen Hayley Ferguson to serve as the group’s new marketing executive.

With almost 10 years of marketing experience, Ferguson brings a wealth of international marketing, event management and digital expertise to the role. She will be responsible for leading the group’s key marketing campaigns, including digital communications.

“Hayley’s appointment really enhances our promotional capabilities,” says Claire McCrea, Whale marketing director. “She comes with a great combination of service and product marketing experience in global markets, which is well suited to our business.”

Whale supplies the global marine market with freshwater, bilge and waste pumps and water and space heating systems from its manufacturing base in Bangor, Northern Ireland.