In a move to consolidate the Australian motoryacht building sector, Whitehaven Motor Yachts has bought Integrity Motor Yachts. In a statement for both companies, the deal is said to be one which will pool their resources and promote the brand synergies and values so that both gain from shared resources across production facilities, marketing and sales.
Ryan Hanson, a co-founder of Whitehaven, said: “There are exciting growth plans in the short-term, among them a selection of new models, with details to be announced soon.”
Brett Flanagan, founder of Integrity Motor Yachts, will stay with the joint business for an initial period while the two companies integrate and after that in a part-time capacity. He described the deal as being “fantastic for both companies. I am looking forward to a new era for Integrity and watching the brand we have built evolve.”
The Flanagan-led team has developed a brand and range of motoryachts that have created a unique segment in the Australian market. “Since the start,” Flanagan added, “I have been running the business myself, funding everything with my own money. Whitehaven have the team and the resources to take Integrity to the next level, with international distribution to the US under consideration. They already have new models in the pipeline.”
Peter Pembroke, who has acted as the marketing and media person for both brands, has been appointed general manager for both brands.
At the Sydney show, which ended earlier this week, Whitehaven exhibited its new 6000 Flybridge model which attracted a lot of interest. This new model comes with two interior layouts – with two or three bedrooms. At the show the company also introduced its upcoming new model, the 6200 Coupe, which has a new exterior profile plus a second full-beam master cabin option. For 2018 Whitehaven has announced plans for another Whitehaven Harbour Classic 40 model.
For Integrity, 2017 has been a significant year in that it broke through the 15m (50ft)-plus category. Flanagan said when it was announced: “I did the drawings on this new, larger model, which has all the features and feeling of a 65- to 70-footer. The new boat is currently in build at the company’s factory in Guangzhou, China. The 530 Grand Sedan Raised Pilot House is a massive step forward for the brand, now in its seventh year and with 64 boats on water.”
The Whitehaven range includes six models – the 6500 and 7500 Sports yachts, the 6000 and 6600 Flydbridge models, the Sunbridge 6000 and the Coupe 6000. As to Integrity, it has the 320 Express model, its Sedan series which comes in the 340, 380, 440 and 490 sizes, the 380 and 440 Flybridge models, and the 490 and 530 Grand Sedan series.