The former Yachts Miami Beach has been rebranded as the Miami Yacht Show on Collins Avenue. Entering its 30th year, the show is owned by Informa. It will have more than 500 new and brokerage yachts.
"The new name and logo were designed to follow suit with our portfolio of boat shows,” said Mary Bender, vice president of marketing for Informa, in a statement. “We worked collaboratively with our stakeholders throughout the process and expect the new brand to be well received in the yachting community."
The show will have a new website called MiamiYachtShow.com along with an online platform called Boat Show Market Place to allow attendees to more easily plan their visit to the shows. The new website builds upon improvements introduced at last year's boat show, including a new physical look and layout that delivered a more interactive and inviting sales experience and environment for guests and exhibitors.
Show organisers also introduced a VIP Experience ticket that offers guests who wish to experience the show in celebrity style access to a floating, air-conditioned lounge with a premium open bar, gourmet food, a dedicated concierge to arrange appointments on board yachts and other special experiences.
The Miami Yacht Show will also have an invite-only satellite display of superyachts on Watson Island at the Island Gardens Deep Harbour marina, which can accommodate yachts up to 500ft. Yacht brokers can arrange transportation for clients between the two show locations.