Yamaha Marine Group has been awarded a 2017 MarCom Platinum Award in the digital media category for its newly launched YamahaOutboards.com website. The awards are given by the Association of Marketing and Communication Professionals (AMCP). Judges reviewed more than 6,000 entries before selecting the 2017 winners.
“When we set out to redesign the new site, we wanted the look and feel to be more lifestyle driven, conveying the joy of boating,” said Frank Wilhelm, Advertising Manager, Yamaha Marine Group, in a statement. “The site has easy access to information about our outboards, dealers and performance bulletins. We look forward to adding more user-friendly features to the site in the future.”
Wilhelm said the site’s navigation was designed after careful analysis of the most visited pages from the previous website, ensuring the design is effective and easier to navigate for all users.