Yanmar Marine International (YMI) has appointed Daniel Sundberg as Nordics regional manager to strengthen and unify the group’s sales, aftersales, and marketing presence in the area.

The newly created position encompasses the roles of Nordics regional manager, general manager of Yanmar Norway, and general manager of Yanmar Sweden.

Sundberg has many years of experience in consulting and implementing change management as well as business development operations and strategy. His primary responsibilities at Yanmar are to oversee the sales, aftersales and marketing of Yanmar’s leisure and commercial marine enginesas well as other Yanmar Group brands in Norway, Sweden, Finland, Estonia and Latvia.

“Daniel Sundberg’s change management experience, and marine and industrial engine business experience, will be essential for the process of strengthening our representative offices in the area by creating a more enhanced and integrated organisation for the Nordics region,” says YMI president Shiori Nagata.

“He will change the organisation from a group of individual local units to the development of one Nordics team.”

Yanmar designs and manufactures diesel engines, accessories and customised equipment for a wide range of applications in pleasure craft and commercial marine vessels.

The addition of a focused Nordics manager demonstrates the company’s commitment to supplying marine products and services to the region following the establishment of Yanmar Marine Finland earlier this year.