Yanmar Marine International (YMI) has announced two key appointments. Teruyuki Yamaoka has been named YMI vice president, while Floris Lettinga has been promoted to director of sales and marketing.
Following his work in various senior managerial positions in the company, Teruyuki Yamaoka has extensive experience in production management and quality assurance, corporate brand building, strategic operations and planning.
His previous roles include planning division manager and director of operation at Yanmar America Corp, and sales planning and strategy senior manager at Hokuto Yanmar Corporation.
“My goal is to build a strong Yanmar brand in the global market and develop a robust team that is able to differentiate our products and provide solutions to meet customer needs,” he says.
Meanwhile, Floris Lettinga has stepped up from senior global sales manager to his new position leading the YMI sales and marketing team. Lettinga will be responsible for overseeing sales, marketing, aftersales and external relations.
“All my years of experience in the marine industry with Yanmar, working in a variety of different countries and markets and in various sales engineering and project-based positions, have prepared me for this new role,” he says.
“I am looking forward to the challenge and further developing our presence in the global marketplace with our leisure light duty commercial engines and other integrated solutions.”
Lettinga started his career with Yanmar in 2003 as a sales engineer for the leisure marine market in the Benelux, progressing to area manager marine for Europe and then project specialist for marine, leisure and commercial high-speed engines with Yanmar Co Ltd in Osaka, Japan, before returning to specialise in sales in Europe, Russia and Africa.
Based in the Netherlands, Yanmar Marine International supplies engines for both sailboats and powerboats, and light duty commercial marine applications.
The new appointments have been made in conjunction with Yanmar’s continued strategy to significantly strengthen its position in the recreational marine industry following recent acquisitions and investments.