Germany : Market Reports
Germany
Germany: Five strategies for successful shipyards
Alongside efficiency and top quality, German shipyards are sharpening their focus on specific market segments. We explore the strategies of tomorrow’s successful players
GermanyGermany: Driving innovation in a fast-evolving market
From electric propulsion systems to advanced yacht integration, German equipment manufacturers are leading the way in sustainability, efficiency, and tailored solutions for global growth
GermanyGermany: Improved market sentiment sparks optimism
Stable demand for larger boats and demographic shifts are driving recovery in German water sports
GermanyGerman equipment: Wait and see as Trump threatens hammer blow
Trying to make sense of new punitive tariffs imposed by the Trump administration has manufacturers in limbo, with supply chains once again coming under the spotlight
GermanyHanseYachts and Bavaria on strategies for growth
How Germany’s biggest volume boat builders are planning for the future
GermanyEyes wide open
Wholesalers report a slump in demand for higher ticket items such as radar and AC equipment as consumers tighten their belts; industry braces for a challenging year ahead
- Germany
Refit and repair at the fore as boat sales, charter plunge
Whether sailboats or motorboats, all segments of the German marine market were down in 2023 and business is still very poor. “Sometimes you even hear of boats being sold below cost, which companies claim is a way of securing their liquidity.
NetherlandsEmbracing the challenge of the new normal
Jarno Berkhof joined Mercator Marine Group (MMG) as CEO in March, overseeing the marine equipment supplier’s growing presence not just in the Netherlands but in Germany too. Here he talks to IBI about taking the company formerly known as Allpa Marine Equipment into the next phase of growth
GermanyMarket shakeout among equipment suppliers
Optimising warehousing and investment crucial as aftermarket demand levels off following year of market consolidation
GermanyTrade in transition as boat dealers square up to new reality
Reality bites as dynamic shifts from seller’s to buyer’s market
Companies - Germany
Product LaunchRolls-Royce expands yacht products portfolio
Variable-speed mtu Series 2000 gensets enable efficient propulsion and power supply
NewsHanseYachts appoints new Fjord dealer in Turkey
SRC Marine will drive sales growth, customer relationships, and brand visibility
NewsLloyd Werft plans new dock in Bremerhaven
German yard secures 30-year lease on seven-hectare site at Columbuskaje as it plans a second facility with a floating dock capable of accommodating larger vessels
People - Germany
NewsHanseYachts strengthens leadership team
The German builder is reinforcing its management structure following completion of long-term financing
NewsInterboot appoints first female project manager
Zuzanna Sroda is taking over as head of Germany’s oldest water sports show
NewsCNB founder and former Groupe Beneteau Boat Division CEO dies
Dieter Gust passed away on Wednesday following a 10-year illness
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