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USA
Tesla layoffs create opportunities for US boat builder
Saronic Technologies plans to hire more than 100 technicians after Tesla sheds thousands of jobs in Austin, Texas area
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USA
Sailing: On a slow, steady decline?
Will the sport age out? That could be a possibility since the average registered sailboat above 24ft is 34 years’ old
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PWC: Go fish
Personal watercraft remain the gateway to boating, especially if that involves a fishing rod
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Cruiser market reaping higher returns
Where high interest rates have hurt some market segments, the cruiser and yacht category has flourished as buyers reap higher returns on their own investments
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Fibreglass: Building for the future
From compact deck boats to supersized day yachts, the US fibreglass boat market is about to see some of the most innovative designs yet with boatbuilders actively looking to capture new buyers with unique product
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Towboat market turns to innovation to tempt buyers
Boatbuilders in the historically durable towboat segment aim to fight higher rates with innovative new features
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Saltwater fishing sector bucks trend
New product and more insulated buyers have the saltwater fishing segment well positioned for further growth
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Aluminium boat market primed for recovery
A pillar of the US boat market, the aluminium freshwater fishing segment braces for market recovery with a wave of new models designed to tempt both serious anglers and fishing families
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Bellwether pontoon market flags return of consumers
Sustained interest in fishing models and premium product shape the face of innovation in a highly competitive segment
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CES: The ultimate ‘see and be seen’ trade event?
The growing importance of technology in the leisure marine sector is driving more companies to attend the world’s largest technology trade fair – both to showcase their own goods and to find inspiration from others across multiple business sectors
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Princeton University smash electric speedboat record
Team clock average of 114mph over two runs; more to come
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How Sea-Doo reinvented the pontoon boat
Sea-Doo’s pontoon boat line grows to meet buyer demand for more seating and amenities
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Connectivity: Making the benefits clear
Connectivity has become a buzzword in boatbuilding, with equipment manufacturers working overtime to give end-users the information they demand
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An avalanche of ingenuity from US equipment manufacturers
A return to a more normalised boat market has driven innovation in the equipment sector, as boatbuilders increasingly look for means to differentiate in a more competitive market
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Seating: It’s all about creature comforts
Automotive-inspired features like seat cushion and backrest heating and cooling, along with suspension systems to soften the ride, provide an opportunity for differentiation in a competitive market
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Insight | Face time with David Foulkes
Brunswick’s CEO shares candid thoughts about vertical and horizontal integration, opportunities for Navico and the realities of cybersecurity in 2023
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USA
INSIGHT | POLARIS
Polaris aims to grow its share of the hyper-competitive pontoon and deck boat segment with a value proposition based on quality, innovation and global market expansion
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USA
Clean diesel technology to meet CARB 2027 standards
A new diesel exhaust scrubbing technology unveiled in the US promises significant NOx reductions not at some point in the future, but right now with existing engine designs
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USA
Cummins champions hydrogen at fuel conference
US engine maker promotes hydrogen as top sustainable alternative to diesel at Diesel Progress Summit industry conference