All USA articles – Page 3
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USA
How increasing diversity is attracting more sponsors to top-end sail racing
With technology helping increase the specator appeal of sailboat racing, pushing the envelope when it comes to age and gender give sponsors just what they need to jump on board
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USA
Insight | Why boat clubs are good news for OEMs
Subscription-based boat clubs allow members to try a wide range of models across several nations, without the cost or geographical restraints of actual ownership. But why is the concept so useful for OEMs? IBI asked the president of Brunswick’s Freedom Boat Club
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USA
What a difference a year makes
As the frantic sales environment of the Covid-19 pandemic fades into memory, the US boat market enters that much anticipated new normal that is on one hand familiar, yet on the other hand different as baby boomers slowly cede market dominance to a new generation of buyers
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USA
Boatbuilders are embracing new market dynamics to capture younger audience
US boat builders are making strides to address an increasingly dynamic market in the face of affordability challenges and the evolving demands of a newer, younger buyer. IBI reports on new product development among the country’s key volume builders
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USA
Financing is readily available, but at what cost?
As boat builders work to rebuild pipelines different approaches to inventory and financial management are beginning to emerge, as some dealers return to pre-pandemic inventory levels and others choose to operate with leaner stock levels and more of a just-in-time approach
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Balancing act as boatbuilders focus on affordability
With younger buyers still looking to engage a boat market that’s been challenged by inflationary pressures and multiple interest rate hikes, US boat builders are innovating to maintain an affordable path to entry
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USA
This is how JL Audio plays
No matter where you will find JL Audio, its values are consistent – having a good time listening to great-sounding music surrounded by family and friends.
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USA
US Boats - Supply headaches continue
There is record demand for boats, yet few US boatbuilders are manufacturing to capacity as lingering supply chain disruptions hamper efforts to capitalise on a hot market
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US Boats - Covid changes boat marketing forever
A dearth of boat shows over the past year has forced boatbuilders and dealers to rethink the entire customer relationship – to the long-term betterment of the leisure marine industry
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USA
Movers & shakers: Building market share with new products - Barletta Boats
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Trusted services provider introduces high-performance marine engines
With a pair of powerful new engines and upgraded services aimed at enhancing end-user experiences, Caterpillar is well-positioned to claim a bigger slice of the pie in the 2,000hp category
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USA
Movers & shakers: Building market share with new products - Chaparral
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products - Godfrey Marine
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products - JC MARINE
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products - Formula Boats
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products - Invincible Boats
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products Burger Boat Co.
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products - Monterey
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products - Regal Marine
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment
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USA
Movers & shakers: Building market share with new products - Kadey-Krogen
In spite of continuing supply chain challenges, the US boat market remains driven by innovation in every market segment