Superyacht brokerage Y.CO has announced the launch of a long-term strategic partnership with Vector Martini Racing. The move is part of a far-reaching strategy to bring the superyacht and powerboating lifestyles closer together.
The focus will be on the marine media, lifestyle and entertainment opportunities centred around the Vector range of powerboats and performance yachts.
The announcement follows the partnership between Vector, the British powerboat racing team and global manufacturer of high performance vessels, and Italian sparkling wine brand Martini to create the Official Vector Martini RacingTM team.
As an official partner of the Vector Martini RacingTM Team, Y.CO’s logo will appear on the V40 powerboat and collaterals for the entire racing season. Y.CO will also host the Martini Terrazza at the Monaco Grand Prix, taking place from 22-25 May 2014.
“We are excited to announce this exciting new initiative, which perfectly showcases Y.CO’s forward-thinking approach to the superyacht industry and lifestyle,” says Y.CO CEO Charlie Birkett.
Commenting on the partnership, Mal Crease, CEO of Vector World and Vector Martini RacingTM, says: “As the Vector media platform continues to develop, we are certain that this will lead to renewed global interest in marine performance lifestyle, and ultimately lead to retail interest in the new Vector Performance Yacht range which Y.CO is uniquely positioned to represent and support.”
Founded in Monaco in 2003, Y.CO specialises in the sale, purchase, charter, management and construction of vessel from 28m-130m (80ft-430ft) in length. The company is headquartered in Monaco with offices in London, Doha, Newport, Ft Lauderdale and Antibes.