Germany’s Hanse Yachts AG described 2018 Boot Düsseldorf as a “complete success” with a high order intake across all of its brands. The builder exhibited 17 different models in Düsseldorf across six stands, including a first-time presence of four Privilege catamarans under the Hanse marquee.
“For the first time in the company's history, we sold more motor boats than sailing yachts, reflecting the strong growth of the motor yacht segment,” reported sales manager Maxim Nuemann. He said the company was particularly pleased with Sealine sales during the show, which doubled last year’s results.
Founded in 1990, Hanse offers sailing yachts under the Hanse Yachts, Moody, Dehler and Varianta brands, two motorboat brands, including Fjord and Sealine which the company acquired in 2013, and the French-built Privilege catamaran line, added to its portfolio in 2017.
If the Düsseldorf product mix becomes the norm, this would represent a significant shift in product split compared to that reported in the company’s financial results for the fiscal year ended 30 June 2017, where 70% of sales – or approximately €90m – was attributed to the sailing segment while motorboats accounted for 28% of turnover or €36m.
In total, Hanse posted a 12% increase in turnover to €128.6m for the 2016/17 fiscal year and returned to profitability for the first time in eight years with net income after taxes of €3.2m (vs a loss of -€1.7m the previous year). Unit output last year was 589 boats compared to 557 for the previous fiscal period. As of December 2017, the group said orders in hand had increased by 59% in the first quarter compared with the previous financial year end.
HanseYachts CEO Jens Gerhardt sees the company on the right course. "The shipyard's multi-brand strategy fits perfectly into the new age of the leisure boating industry.” The builder's annual report also emphasises a successful balance of standardised processes utilising design modules which can be combined in various ways to meet customer wishes.
Hanse employed an average of 1,314 employees last year and distributes its boats in 56 countries. The group said it achieved its fastest growth in America and Europe last year, with Europe and especially Germany representing the company’s largest markets.
The German private equity firm Aurelius AG is the majority shareholder with a 74% holding in the Hanse Group, which has been listed on the Frankfurt Stock Exchange since 2007.