USA: Market Reports
USA
US Market Report: Luxury yachts outperform in a divided market
A K-shaped US economy is supporting demand for luxury vessels as the broader boat market grapples with an affordability challenge
Three more Carefree Boat Club franchises in Florida cease operations
InterMarine expands Groupe Beneteau portfolio
Outerlimits Powerboats sold
MasterCraft reports double-digit Q4 and full-year revenue gains
New round of tariffs in US, Canadian trade war impact recreational boating
SA cautious despite US Congress extension of AGOA framework
USAUS Market Report: Hooking up with fishing buyers
Fishing boats continue to dominate the US boat market, always finding new buyers in even soft markets
USAFamily recreation: US builders double down on innovation as tariffs and margin pressure reshape the market
With retail demand softening and cost pressures mounting, US boat builders are turning to product differentiation and portfolio expansion to defend market share across key recreational segments
USAUSA overview: From boom to balance in the recreational boating market
The US recreational boating market is still recalibrating after the pandemic surge, as manufacturers confront a softer new boat market, a strong pre-owned segment and shifting consumer priorities
USADecking innovation: New materials deliver greater durability, sustainability, and easy installation
Decking manufacturers continue to deliver advances in durability, sustainability and ease of installation
USAFrom galley to kitchen: Residential design and efficiency transform onboard cooking spaces
Innovations in the kitchen bring high-end residential standards to today’s boats
USAPowering the future: Electrical system innovations deliver smarter, cleaner energy afloat
With demand for onboard power increasing exponentially a number of suppliers look to gain share in the electrical equipment sector with new innovations
USANext-generation control systems target younger boaters with intuitive interfaces
Marine manufacturers unveil advanced helm control technologies designed to appeal to modern buyers
USASanitation: All the comforts of home
More sustainable designs with residential aesthetics advance the head equipment segment
USAMarine seating trends shift toward comfort, ergonomics, and shock mitigation
Advances in seating reflect a universal desire among consumers for residential luxury everywhere
USAZipwake Pro, Seakeeper Ride lead US surge in marine stabilisation systems
As buyers increasingly demand stabilisation systems, equipment manufacturers work to enhance product performance and bring interceptor tab benefits to a wider range of hulls
USAHow US boat equipment makers are winning young buyers
Against a backdrop of trade upheaval, US equipment firms are focusing on innovation for the win as a new generation of buyers begins to dominate the recreational boat market
USARIBs: Room to grow
Competing on a combination of affordability, performance, versatility and low maintenance, RIB manufacturers look to expand their share of the US boat market
Companies - USA
NewsThree more Carefree Boat Club franchises in Florida cease operations
The move comes nearly a month after four CBC outlets pulled from the water along the state’s First Coast
NewsInterMarine expands Groupe Beneteau portfolio
Floridian dealer adds Beneteau Antares, Flyer and Wellcraft to existing brand line-up
NewsOuterlimits Powerboats sold
CMC Boat Group acquires US builder with plans for new manufacturing facility
People - USA
NewsHeesen expands global commercial team
Appointments strengthen the superyacht builder’s sales representation across Europe, the Americas and the Middle East
NewsFlux Marine appoints senior field sales manager
US electric outboard manufacturer hires former Mack Boring exec to support boat builder partnerships, dealer expansion and sales growth
NewsFB Marine Group names Contender Boats product manager
Mike Victor will oversee the Contender product line, including sales, service, and warranty support
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