Yamaha Motor Co. said it plans to increase sales in East Asian countries like China and the Republic of Korea as part of an overall expansion plan. The company recently displayed boats and personal watercraft at the 17th China International Boat Show in Shanghai.
“The show was an important trade expo on the road to this objective for promoting full-scale business in the marine markets of not only China but also the Republic of Korea and other parts of East Asia,” the company said in a statement.
The booth exhibited four boats, including the SC390 cruiser and SR310, five personal watercraft and six outboard models.
Yamaha also displayed some of its motorcycles, including several electric models. “The aim is to introduce Yamaha's unique approach to product creation that develops a diverse range of ‘vehicles that move people, body and soul’ on the land, on the water and in the air,” said the statement.
Yamaha said growing its marine sales in China, South Korea and other emerging economies of East Asia is part of its medium-term business strategy to expand overall sales.