Latest Market Reports by Country
Spain
Dealers: Adapting to choppy waters
Spanish boat dealers are adjusting their strategies to meet changing market conditions following the pandemic-era sales surge. Success now depends on meeting increasingly complex client requirements
SpainEquipment: Advancing through innovation
Spain’s marine equipment manufacturers invested in production capacity and international expansion in 2025 despite inflationary pressures and market uncertainty
SpainBoat builders: Sailing toward stronger exports
As domestic boat sales hold steady, Spanish builders are accelerating their international expansion into Europe, North America and emerging markets
SpainOverview: Navigating stable waters
After a slow start to 2025, the Spanish market showed signs of gradual recovery from summer onward, finishing with a strong final quarter
USAYachts: As the rich get richer…
A K-shaped US economy is supporting demand for luxury vessels as the broader boat market grapples with an affordability challenge
- USA
Fishing: Hooking up with buyers
Fishing boats continue to dominate the US boat market, always finding new buyers in even soft markets
USAFamily recreation: US builders double down on innovation as tariffs and margin pressure reshape the market
With retail demand softening and cost pressures mounting, US boat builders are turning to product differentiation and portfolio expansion to defend market share across key recreational segments
USAOverview: From boom to balance
The US recreational boating market is still recalibrating after the pandemic surge, as manufacturers confront a softer new boat market, a strong pre-owned segment and shifting consumer priorities
GermanyGermany: Five strategies for successful shipyards
Alongside efficiency and top quality, German shipyards are sharpening their focus on specific market segments. We explore the strategies of tomorrow’s successful players
GermanyGermany: Driving innovation in a fast-evolving market
From electric propulsion systems to advanced yacht integration, German equipment manufacturers are leading the way in sustainability, efficiency, and tailored solutions for global growth
GermanyGermany: Improved market sentiment sparks optimism
Stable demand for larger boats and demographic shifts are driving recovery in German water sports
EstoniaEstonian boat industry eyes growing domestic momentum
The nation’s boating sector remains optimistic, driven by rising local interest, marina investments, and strong Nordic exports despite market challenges
FranceEquipment firms adapt to secure marketshare as headwinds persist
A drop in new-build boat production has stifled growth for France’s marine equipment suppliers, but overseas markets still offer promising new opportunities
NewsMoore Brothers named North American partner for 40OF foiling yacht
The Bristol, Rhode Island engineering and fabrication firm will build and represent the full-foiling offshore racer across the US, Canada and Caribbean
NewsAskari Yachts launches first Askari 65 Power Long Range Cruiser
The vessel will make its international debut at the Annapolis Powerboat Show
NewsAxopar appoints new Finnish dealer as Hydrolink Boatcenter exits
Hydrolink Boatcenter has ended its representation of Axopar Boats after a partnership dating back to the brand’s founding
NewsVision Marine announces leadership transition at Nautical Ventures
Nautical Ventures Group founder Roger Moore retires from executive duties as Vision Marine Technologies implements a new leadership structure
NewsNicolas Retailleau joins Beneteau’s executive board
Groupe Beneteau’s chief financial officer joins the executive board as the company strengthens its leadership team
InterviewInterview: Sir Ben Ainslie – Racing against change
Sir Ben Ainslie’s America’s Cup journey reveals powerful lessons in rapid adaptation and resilience that every business leader can apply when facing today’s unpredictable challenges
NewsDAME Design Awards opens entries for 35th edition
A new sustainability initiative has been introduced for 2026
NewsCallegari debuts 48ft maxi-RIB in Rome
The Italian RIB builder has presented its new Callegari 48, positioning the model as the next step in its maxi-RIB evolution as it prepares a broader international rollout and new carbon-intensive model range
NewsPrestige to unveil new range and two world premieres at Cannes Yachting Festival
The yacht builder will showcase the M8 Evo and F6.7 alongside news of a new flybridge range as Groupe Beneteau division targets flagship positioning at the event
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