Boating Initiatives
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NewsMiami 2023: A round-up of this year’s CSI Award winners
US boat and engine manufacturers recognised for customer service in Miami; new marketing program will elevate consumer awareness of CSI award winners
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NewsFemale retention target of new industry campaign
The Recreational Boating & Fishing Foundation is looking to attract more female anglers
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NewsDiscover Boating gains wide exposure via global sports network
America’s nationally-based marketing campaign, Discover Boating, is benefiting from the broad-based reach of ESPN – one of the most popular sports network in the United States with an ever-growing international audience
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NewsBoat Trader launches TV series inspired by America’s boating culture
‘Stomping Grounds’ will take viewers on adventures across the US
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News‘See you out here’ beckons Discover Boating
Discover Boating debuted its 2022 lifestyle campaign last night during the Miami International Boat Show’s Opening Night Industry Bash, appealing to the pure sense of joy of being on the water by people of all ages and ethnic background
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NewsAustralia launches Discover Boating campaign
The three-month, multi-channel advertising campaign is designed to promote participation in boating
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NewsTwo leading pay-to-use boat clubs attract more than 70,000 members
More newcomers to boating embrace the concept of easy boating
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NewsNew US industry group aims to promote boating, fishing
Numerous boatbuilders align to create South Carolina Boating and Fishing Alliance
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NewsSuper Bowl spotlight on boating
Boating got a boost during the 55th airing of the Super Bowl – the championship game of America’s National Football League and one of the most watched events on US television. Taking a one minute slot during the show, outdoor specialist retailer Bass Pro Shops aired its first ever commercial ...
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NewsAmerica’s ‘Discover Boating’ sees boost in consumer interest
Despite circumstances surrounding the coronavirus pandemic, America’s Discover Boating marketing platform is seeing a boost in visitor traffic and growth over the past year, providing early indicators of higher consumer interest in boating
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NewsAmerica’s Boating Club launches weekly online magazine show
The volunteer-run America’s Boating Club, also known as United States Power Squadrons, has launched a new weekly online magazine show as part of its boating video and boater education digital media channel. America’s Boating Channel LIVE was created by volunteers to help recreational boaters cope while sheltering during the Covid-19 ...
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NewsNew ‘Discover Boating Experience’ launches with US boat show season
DBX to serve as a ‘hub’ for boaters
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NewsNMTA to begin accepting Grow Boating grant applications
The Seattle, Washington-based Northwest Marine Trade Association (NMTA) has announced that it will begin accepting applications for its 2020 Grow Boating grant program on August 1, 2019.
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NewsNorway aims for zero fatality leisure boating
The Norwegian Minister of Trade and Industry Torbjørn Røe has initiated an action plan to reduce the number of serious accidents relating to the use of recreational craft.
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NewsBoatUS to host Erie Canal community engagements
American boating advocacy group BoatUS is spearheading a community engagement program that seeks input from boaters on potential upgrades to New York State’s Erie Canal, a popular boating destination and part of North America’s Great Loop cruising route.
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NewsSA government to host boatbuilding investment workshop
The South African government will host an investors workshop for aspirant local boatbuilders in September, the South African Boat Builders Export Council (SABBEX) announced this week.
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NewsDiscover Boating grows marketing team
The National Marine Manufacturers Association (NMMA) in the US has announced four new appointments to its Discover Boating consumer marketing team.
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NewsHamburg signs up for northern European superyacht route
Hamburg has joined a Dutch superyacht sector drive to craft a northern European superyacht route as an alternative to the well-worn Mediterranean and Caribbean sailing areas. Other northern ports are expected to follow suit.
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News
Borrow A Boat reports overfunding by 250%
Borrow A Boat, the UK’s first peer-to-peer yacht charter platform, has announced the completion of crowdfunding which saw the company overfunded by 250% with £1.5m raised following its second round.
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