Boating Initiatives
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NewsMiami 2023: A round-up of this year’s CSI Award winners
US boat and engine manufacturers recognised for customer service in Miami; new marketing program will elevate consumer awareness of CSI award winners
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NewsFemale retention target of new industry campaign
The Recreational Boating & Fishing Foundation is looking to attract more female anglers
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NewsThe recreational boating industry should be at the heart of EU decision making, states European Economic and Social Committee advisory body
boot Düsseldorf and the European Boating Industry will host the eighth annual International Breakfast Meeting on Tuesday 24 January
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NewsMarineMax reveals details of latest acquisition
The boat and yacht retailer said its latest deal would expand the Group’s service offerings in marina and other waterfront construction projects
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NewsDiscover Boating gains wide exposure via global sports network
America’s nationally-based marketing campaign, Discover Boating, is benefiting from the broad-based reach of ESPN – one of the most popular sports network in the United States with an ever-growing international audience
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NewsYamaha Motor launches pan-European fishing tournament
Yamaha Motor announced it is launching its ”most accessible event yet” – the Pro-Fish Cup intended as fun and inclusive Europe-wide competition
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NewsBoat Trader launches TV series inspired by America’s boating culture
‘Stomping Grounds’ will take viewers on adventures across the US
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NewsBoating boost for Dubai as sailing development given top priority
Dubai International Marine Club and P&O Marinas sign agreement to turn Dubai into a sailing and watersport centre of excellence
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News‘See you out here’ beckons Discover Boating
Discover Boating debuted its 2022 lifestyle campaign last night during the Miami International Boat Show’s Opening Night Industry Bash, appealing to the pure sense of joy of being on the water by people of all ages and ethnic background
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NewsAustralia launches Discover Boating campaign
The three-month, multi-channel advertising campaign is designed to promote participation in boating
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NewsTwo leading pay-to-use boat clubs attract more than 70,000 members
More newcomers to boating embrace the concept of easy boating
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NewsNew US industry group aims to promote boating, fishing
Numerous boatbuilders align to create South Carolina Boating and Fishing Alliance
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NewsSuper Bowl spotlight on boating
Boating got a boost during the 55th airing of the Super Bowl – the championship game of America’s National Football League and one of the most watched events on US television. Taking a one minute slot during the show, outdoor specialist retailer Bass Pro Shops aired its first ever commercial ...
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NewsWhy the marine industry needs to stop talking about ‘product’ and must embrace ‘lifestyle’
A new two-part series starts tomorrow exploring how by embracing new marketing techniques the boat business could win over a whole new legion of consumers
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NewsCould Covid-19 boost boating interest long-term?
Discover Boating campaigns are gaining some traction as frustrated consumers wake up to boating
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NewsAmerica’s ‘Discover Boating’ sees boost in consumer interest
Despite circumstances surrounding the coronavirus pandemic, America’s Discover Boating marketing platform is seeing a boost in visitor traffic and growth over the past year, providing early indicators of higher consumer interest in boating
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NewsAmerica’s Boating Club launches weekly online magazine show
The volunteer-run America’s Boating Club, also known as United States Power Squadrons, has launched a new weekly online magazine show as part of its boating video and boater education digital media channel. America’s Boating Channel LIVE was created by volunteers to help recreational boaters cope while sheltering during the ...
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NewsJonathan Timianko | PierShare
Market Disrupter: US start-up PierShare is bringing the Airbnb concept to boat docks. An empty dock at the end of his parent’s new Floridian home got city worker Jonathan Timianko thinking there had to be a smart way of making the asset pay for dock owner and boater alike… ...
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NewsNew ‘Discover Boating Experience’ launches with US boat show season
DBX to serve as a ‘hub’ for boaters
