Boating Initiatives
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NewsAustralia launches Discover Boating campaign
The three-month, multi-channel advertising campaign is designed to promote participation in boating
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Two leading pay-to-use boat clubs attract more than 70,000 members
More newcomers to boating embrace the concept of easy boating
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New US industry group aims to promote boating, fishing
Numerous boatbuilders align to create South Carolina Boating and Fishing Alliance
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Super Bowl spotlight on boating
Boating got a boost during the 55th airing of the Super Bowl – the championship game of America’s National Football League and one of the most watched events on US television. Taking a one minute slot during the show, outdoor specialist retailer Bass Pro Shops aired its first ever commercial ...
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Why the marine industry needs to stop talking about ‘product’ and must embrace ‘lifestyle’
A new two-part series starts tomorrow exploring how by embracing new marketing techniques the boat business could win over a whole new legion of consumers
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Could Covid-19 boost boating interest long-term?
Discover Boating campaigns are gaining some traction as frustrated consumers wake up to boating
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America’s ‘Discover Boating’ sees boost in consumer interest
Despite circumstances surrounding the coronavirus pandemic, America’s Discover Boating marketing platform is seeing a boost in visitor traffic and growth over the past year, providing early indicators of higher consumer interest in boating
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America’s Boating Club launches weekly online magazine show
The volunteer-run America’s Boating Club, also known as United States Power Squadrons, has launched a new weekly online magazine show as part of its boating video and boater education digital media channel. America’s Boating Channel LIVE was created by volunteers to help recreational boaters cope while sheltering during the ...
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Jonathan Timianko | PierShare
Market Disrupter: US start-up PierShare is bringing the Airbnb concept to boat docks. An empty dock at the end of his parent’s new Floridian home got city worker Jonathan Timianko thinking there had to be a smart way of making the asset pay for dock owner and boater alike… ...
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New ‘Discover Boating Experience’ launches with US boat show season
DBX to serve as a ‘hub’ for boaters
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NMTA to begin accepting Grow Boating grant applications
The Seattle, Washington-based Northwest Marine Trade Association (NMTA) has announced that it will begin accepting applications for its 2020 Grow Boating grant program on August 1, 2019.
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Norway aims for zero fatality leisure boating
The Norwegian Minister of Trade and Industry Torbjørn Røe has initiated an action plan to reduce the number of serious accidents relating to the use of recreational craft.
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BoatUS to host Erie Canal community engagements
American boating advocacy group BoatUS is spearheading a community engagement program that seeks input from boaters on potential upgrades to New York State’s Erie Canal, a popular boating destination and part of North America’s Great Loop cruising route.
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SA government to host boatbuilding investment workshop
The South African government will host an investors workshop for aspirant local boatbuilders in September, the South African Boat Builders Export Council (SABBEX) announced this week.
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Discover Boating grows marketing team
The National Marine Manufacturers Association (NMMA) in the US has announced four new appointments to its Discover Boating consumer marketing team.
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Hamburg signs up for northern European superyacht route
Hamburg has joined a Dutch superyacht sector drive to craft a northern European superyacht route as an alternative to the well-worn Mediterranean and Caribbean sailing areas. Other northern ports are expected to follow suit.
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Borrow A Boat reports overfunding by 250%
Borrow A Boat, the UK’s first peer-to-peer yacht charter platform, has announced the completion of crowdfunding which saw the company overfunded by 250% with £1.5m raised following its second round.
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Finnish industry calls for change to school summer holiday timing
Marine companies in Finland are calling for a change to the summer school holiday period, requesting that schools close at least two weeks earlier in August.
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Thailand’s burgeoning disabled sailing scene given boost by Ocean Marina Yacht Club
World’s first fleet of SV14s to be based at Ocean Marina Yacht Club Top of the Gulf Regatta to host first ever ’Thailand Open Parasailing Championship’
